Nationwide Merchants Gets Major Identity Overhaul
Nationwide Merchants provides payment solutions for B2C and B2B customers across the U.S. No matter what kind of business you own/operate, Nationwide Merchants can provide you with a merchant account that allows you to process credit card payments quickly and conveniently.
We were contacted to develop their new identity and branding package. The company’s original logo didn’t speak to the magnitude of professionalism and service the team offers.
We came up with a minimalistic logotype that provided them with a professional/corporate brand presence. We decided to use the color blue for it’s well-known “trusting” emotional response with audiences. Nationwide Merchants now has an identity to be proud to grow with.